Cosmetic Packaging: Eyeshadow Compacts

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Eye shadow color selections are like shoes, you can never have too many! From single shadow pots to shadow palettes, eye shadow packaging can be customized to your brand’s consumers.

If you are targeting makeup artists, a shadow palette with a wide range of colors and formulations may be their preference as they are working with clients on a daily basis. Because makeup artists go from photo shoots to makeup events, a large pallet with a variety of shades is most convenient to carry.

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Palettes are also great for consumers that purchase cosmetics for personal use. It allows them to experiment and try out different color shades offered by your brand. The best palettes to choose contain a wide collection of colors, from neutrals to brighter shades in a blend of matte, shimmer and metallic finishes.

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Single shadow pots are great for a brand just starting out with a few SKUs to sell individually before upgrading to palettes for their customers.

These single pots also allow brands to add new SKUs into their product line, such as exclusive seasonal colors, as well as offer popular shades from palettes that are used more often and run out faster.

Many plastic compacts and palettes can be produced with a custom color injection mold and finished with a custom color or metalized spray.  The components can be further customized with the company’s logo and any additional artwork using silk screen or hot stamp printing.

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Spring 2013 Color Trends

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Last year, Pantone’s Color of the Year spectacle ruled the world in cosmetics, and tangerine tango was one hot commodity. Beauty brands created a hue specifically for this announcement so it was an accumulating time before it named its premier shade for this year.Emerald was chosen as Pantone’s Color of the Year for 2013, describing it as;

“Lively. Radiant. Lush…A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”

According to GCI Magazine, the spring palette from Pantone has mixed together dynamic brights with novel neutrals to create a “harmonious balance” of colors for beauty. Due to the eco-friendly trend that continues to emerge, a natural overall look is buzzworthy with a pop of color around the eyes. “This allows for unique combinations that offer practicality and versatility, but at the same time, demand attention.” (source: GCI Magazine)

Source: Pantone

Source: Pantone