Last year, Pantone’s Color of the Year spectacle ruled the world in cosmetics, and tangerine tango was one hot commodity. Beauty brands created a hue specifically for this announcement so it was an accumulating time before it named its premier shade for this year.Emerald was chosen as Pantone’s Color of the Year for 2013, describing it as;
“Lively. Radiant. Lush…A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”
According to GCI Magazine, the spring palette from Pantone has mixed together dynamic brights with novel neutrals to create a “harmonious balance” of colors for beauty. Due to the eco-friendly trend that continues to emerge, a natural overall look is buzzworthy with a pop of color around the eyes. “This allows for unique combinations that offer practicality and versatility, but at the same time, demand attention.” (source: GCI Magazine)
In 2007, SeaCliff Beauty became an industry leader by successfully adding an onsite laboratory and manufacturing facility in order to produce and offer stock and custom cosmetic formulas. We have equipped an innovative R&D Laboratory within our 12,000 sq ft. facility and continue to develop and perfect our cosmetic formulas.
Our beauty laboratory provides new and innovative formulas for:
mineral foundation, mineral primer, mineral loose/pressed powder, concealer, gel liner, lip balm, lip gloss, lip plumper, brow wax, lipstick (sheer, cream and matte)
Made in the U.S.A, our cosmetic formulas feature true color, quality materials and a combination of natural and performance materials that can be accommodated to your color and scent preferences. With years of industry experience, SeaCliff Beauty’s technically knowledgeable team has the expertise to provide personalized solutions that surpass industry standards.
It is no secret that packaging is the number one thing that catches a consumer’s eye when shopping for products. Design and concept is a message that brands work very closely with in order to market to the right customer and take everything into account, including holidays. Holidays are an essential season for brands to develop creative packaging and gift sets that can increase sales and attract new customers.
This week, Valentine’s Day will come and go but the gifts that most covet have been plastered in magazines, blogs and online sites labeled as “must haves” and “best gifts for him/her”.
So what type of packaging are consumers looking for during this Valentine’s season?
The obvious answer? Anything red or pink with white details such as lace, hearts or kisses. Whether it’s primary or secondary packaging, a product that has been designed specifically for this occasion will definitely stand out.
Fragrances are the top selling items during Valentine’s Day aside from flowers and chocolate. Packaging remains the same for the fragrances but it is the sets created by brands that makes it an easy and lovable gift option for consumers. According to this Beauty Packaging Magazine article, blush pink is a popular color for new women’s fragrances launching in 2013.
Valentine’s Day is most times focused more on the woman. Thus, it is no surprise to find cosmetic collections for your “sweetheart” that will give them a romantic makeover with her favorite products. From completely new collections to bundles of brand favorites, beauty brands can use this holiday to boost their sales and introduce new launches.
There was a lot to see at this year’s LuxePack exhibition in Monaco, from the alluring beauty packaging to the engaging industry booths showcasing their packaging and design capabilities. LuxePack, the Luxury Goods Packing Exhibition, is an annual event where beauty innovators research and “shop” for eye-catching resources. As a contract manufacturing company that focuses on packaging beauty products, it was necessary to be informed of incoming trends that will be emerging in the market for the next few years.
So what are the trends that are going to highlight the beauty industry? LuxePack specialists observed four main trends that are on point with beauty, feminity and luxury.
1. 50 Shades of PINK
Nina Ricci, Mademoiselle Ricci
While pink is known for happiness, beauty innovators are captivating this hue in many of the packaging for a more sophisticated look and to add depth to any product. One could use a varying of shades in order to further exemplify the appeal of your product.
2. Optics of Illusion
Yves Saint Laurent, Manifesto
The art of transforming one material to look like another is of true genius and it is also being employed by high-end designers in order to allow customers a certain look-see-touch experience. This Yves Saint Laurent perfume bottle adds a poignant emblem that can be an actual amethyst or just plain plastic.
3. Luxury Understated
Bvlgari, Mon Jasmin Noir
According to LuxePack observers, “overt bling is being succeeded by controlled bling”. Which is to say that being a luxurioous brand does not mean you have to engrave a diamond into every space on your container. One dominant emblem of luxury is all that is needed and craved for further developments.
Khiel’s Intensive Treatment and Moisturizer
Products’ ingredient listings are now being found on the front of packaging as a decorative approach to packaging. Another added benefit is to educate consumers about product specs and to reinforce ingredient capabilities.
SeaCliff Beauty’s lip gloss design for Naked Princess is featured in the magazine’s “Design Center” spread, showcasing innovative packaging from a variety of suppliers. The component created captures a luxury feel that Naked Princess requested using minimal but intrinsic details.
SeaCliff Beauty Packaging & Laboratories has produced a beautiful lip gloss component for Naked Princess, the new Beverly Hills-based lifestyle brand producing luxury lingerie, eco-chic beauty and body products. The simple design for the brand’s Naked Shine lip gloss is clasped in a clear component to showcase the eight shades of nude colors.
To maintain consistent with their brand image, Naked Princess wanted a lip gloss component that would capture a world of luxury, enchantment and romance.
Instead of embellishing the component with elaborate decoration, SeaCliff Beauty provided a component with intrinsic details that would capture the luxury feel Naked Princess requested. The cap was sprayed with a custom pearl white color to keep consistency with other Naked Princess products while the body of the component, made of PMMA material, was silk-screened in white with the company’s name. For a smooth and precise product application, a doe foot was chosen for the lip gloss applicator.
“We are honored that Naked Princess chose SeaCliff Beauty to customize a lip component to introduce their new paraben-free lip gloss”, say Vonda Simon, founder and president of SeaCliff Beauty Packaging & Laboratories. “We know that this simple and elegant packaging will fit seamlessly into their line of luxurious products.”
SeaCliff Beauty can customize this 5ml component in a custom color and it can be silk screened on the bottle or cap. The applicator can also be switched out to a lip or mascara brush to provide other product options for this component.
SeaCliff Beauty Packaging & Laboratories knows a thing or two about mini-sized packaging. Owner Vonda Simon and staff are constantly packing their bags for the next tradeshow on the agenda and are keen to using mini size samples or travel size containers for their favorite beauty products. The use of mini size packaging has become an important part of any successful brand to gain more customers through size sampling or provide travel friendly sizes of their existing products.
SeaCliff Beauty offers a large variety of components ranging from 10ml or under for sample sizes or 3 ounces or less for travel sizes. These include mini airless bottles that provide the same performance of a full-size bottle allowing uup to 100% evacuation of the product to customized small size bottles and jars, and fairly economical mini sized tubes.
“It is important to offer our customers a wide variety of packaging options in order to showcase their products successfully,” says Vonda Simon, owner and president of SeaCliff Beauty Packaging & Laboratories. “We believe travel-sized packaging or mini components are not only convenient but functional and cost-effective.”
As one of their latest projects, SeaCliff Beauty provided travel accessory line mini kittour® with empty travel-size and leak-proof containers to be included in their retail selection. All containers were made 3 ounces or less in an effort to comply with TSA regulations and accommodate customers. Travel-size containers can be used for multiple skin and body products and range from spray and lotion bottles to jars and dual-ended makeup brushes. Containers created for mini kittour® were made with the intention to be multi-functional and travel-friendly for customers to travel easily with their favorite skin and body products.
As one of the industry’s most reputable packaging suppliers, SeaCliff Beauty has a large selection of different packaging options from stock designs to custom designs to fit your vision and budget. We want to make your product launch to be as seamless as possible and help create the perfect collection that is both stylish and unique.
Stock and Custom Design Packaging: Airless, Bottles, Jars, Glass, Tubes, Lip, Eye, and Cheeks
Secondary Packaging: Paper and Textile bags, Unit Cartons
Cosmetic Applicator: Brushes, Sponges, Puffs