Cosmetic Formula Feature: Mineral Soufflé Foundation

mineral souffle foundation

SeaCliff Beauty Laboratories introduces a mineral soufflé foundation that leaves the skin feeling smooth and looking flawless!

Our mineral souffle foundation is infused with Shea butter, allowing the skin to retain moisture while improving the skin tone. It’s airy texture provides full coverage for a flawless, airbrushed finish, at the same time evening out skin tone.

The mineral soufflé foundation can be best applied using SeaCliff Beauty’s unique Vibration Face Applicator, providing a smooth and even application onto the skin for a natural finish.

skin care

Owner and CEO of SeaCliff Beauty Packaging & Laboratories, Vonda Simon,  uses our mineral souffle foundation formula herself and of course, loves the texture and coverage it provides: “The mineral soufflé foundation formula is one that I have been using on myself for a while now…I love the feel and finish of the formula and know that beauty consumers will appreciate a light-weight formula with accomplished results.”

Our Cosmetic Stock Library

In 2007, SeaCliff Beauty became an industry leader by successfully adding an onsite laboratory and manufacturing facility in order to produce and offer stock and custom cosmetic formulas.  We have equipped an innovative R&D Laboratory within our 12,000 sq ft. facility and continue to develop and perfect our cosmetic formulas.

Our beauty laboratory provides new and innovative formulas for:

mineral foundation, mineral primer, mineral loose/pressed powder, concealer, gel liner, lip balm, lip gloss, lip plumper, brow wax, lipstick (sheer, cream and matte)

Made in the U.S.A, our cosmetic formulas feature true color, quality materials and a combination of natural and performance materials that can be accommodated to your color and scent preferences. With years of industry experience, SeaCliff Beauty’s technically knowledgeable team has the expertise to provide personalized solutions that surpass industry standards.

cosmetic formulas

Valentine’s Day Packaging: Lip and Fragrance Components

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It is no secret that packaging is the number one thing that catches a consumer’s eye when shopping for products. Design and concept is a message that brands work very closely with in order to market to the right customer and take everything into account, including holidays. Holidays are an essential season for brands to develop creative packaging and gift sets that can increase sales and attract new customers.

This week, Valentine’s Day will come and go but the gifts that most covet have been plastered in magazines, blogs and online sites labeled as “must haves” and “best gifts for him/her”.

So what type of packaging are consumers looking for during this Valentine’s season?

The obvious answer? Anything red or pink with white details such as lace, hearts or kisses. Whether it’s primary or secondary packaging, a product that has been designed specifically for this occasion will definitely stand out.

Fragrances are the top selling items during Valentine’s Day aside from flowers and chocolate. Packaging remains the same for the fragrances but it is the sets created by brands that makes it an easy and lovable gift option for consumers. According to this Beauty Packaging Magazine article, blush pink is a popular color for new women’s fragrances launching in 2013.

Valentine’s Day is most times focused more on the woman. Thus, it is no surprise to find cosmetic collections for your “sweetheart” that will give them a romantic makeover with her favorite products. From completely new collections to bundles of brand favorites, beauty brands can use this holiday to boost their sales and introduce new launches.

SeaCliff Beauty Introduces Unique-Dispensing Tottle Component for Beauty and Skin Brands

At SeaCliff Beauty Packaging, our focus has always remained to introduce luxurious and innovative components for all beauty needs, like our unique tottle component that features a special push-button for easy dispersion.

“This tottle is definitely a unique component and it will stand out with the rest of your products,” says Vonda Simon, owner and CEO of SeaCliff Beauty Packaging & Laboratories. “Many different skin care and cosmetic products can be used for this component such as moisturizer, primer, BB cream, or foundation.”

The push-button tottle features a prominent cap that snaps close and essentially locks the tottle to prevent any leakage.  The full component can be metalized, and the buttons and overshell can be injection molded in different colors.  Custom color spray, silkscreen, and hot stamp printing is available as well.

Secondary Packaging for Beauty Products

Secondary packaging is usually what gets thrown away by a consumer once a product is purchased. However, it is equally important as the main packaging, and often times, receives more attention from consumers and vendors. The most common examples of secondary packaging include cardboard cartons, cardboard boxes and cardboard/plastic crates.

Secondary packaging has two valuable factors:

1) Branding: the creation of secondary packaging can prove beneficial for marketing strategy sorrounding the actual product. It can be used for display purposes and to give consumers an understanding of what a product is to deliver. It can increase a consumer’s attention based on design and can attribute itself to the target market.

2) Logistics: secondary packaging can help avoid damage to the actual product through shipping and transporting. It is intended to protect not only the product, but also the primary packaging.

At SeaCliff Beauty,we offer a large selection of different packaging options from stock designs to custom designs to fit your vision and budget.  We want to make your product launch to be as seamless as possible and help create the perfect collection that is both stylish and unique. We offer paper and textile bags as well as unit cartons.

Beauty Packaging Capabilities: Production and Fill

At SeaCliff Beauty, we can not stress enough how important our clients are to us. We provide full services from packaging to cosmetic formulations to contract manufacturing. One of the advantages we have is our in-house laboratory where we offer a full turn-key experience. Upon formula and packaging approval, the manufacturing and filing process begins.

SeaCliff Beauty has a full range of compound and filling equipment for powder, liquid and emulsion products.  All compound and filling is performed under current Good Manufacturing Practices and FDA guidelines.

lip gloss fill

After your filled product is off the line, SeaCliff Beauty can ensure that your product is packed properly before shipping out. Including these finishing touches:

applying labels, unit carton packing and shrink wrapping

Unique-Dispensing Tottle Component for Beauty and Skin Brands

body dispensing product

A new year often means a fresh look for brands that want to incorporate innovative components to showcase product additions. And at SeaCliff Beauty Packaging, our focus has always remained to introduce luxurious and innovative components for all beauty needs, like our unique tottle component that features a special push-button for easy dispersion.

This push-button tottle is made up of an inner EVOH tube that is underneath an ABS material overshell. With the hard overshell, the component is designed to provide an upscale look and increases perceived value to customers compared to regular tottles. The overshell features a button on both sides of the tottle that are pressed together in order to dispense the product out with ease.

This tottle is definitely a unique component and it will stand out with the rest of your products,” says Vonda Simon, owner and CEO of SeaCliff Beauty Packaging & Laboratories. “Many different skin care and cosmetic products can be used for this component such as moisturizer, primer, BB cream, or foundation.”

The push-button tottle features a prominent cap that snaps close and essentially locks the tottle to prevent any leakage.  The full component can be metalized, and the buttons and overshell can be injection molded in different colors.  Custom color spray, silkscreen, and hot stamp printing is available as well.