Eye shadow color selections are like shoes, you can never have too many! From single shadow pots to shadow palettes, eye shadow packaging can be customized to your brand’s consumers.
If you are targeting makeup artists, a shadow palette with a wide range of colors and formulations may be their preference as they are working with clients on a daily basis. Because makeup artists go from photo shoots to makeup events, a large pallet with a variety of shades is most convenient to carry.
Palettes are also great for consumers that purchase cosmetics for personal use. It allows them to experiment and try out different color shades offered by your brand. The best palettes to choose contain a wide collection of colors, from neutrals to brighter shades in a blend of matte, shimmer and metallic finishes.
Single shadow pots are great for a brand just starting out with a few SKUs to sell individually before upgrading to palettes for their customers.
These single pots also allow brands to add new SKUs into their product line, such as exclusive seasonal colors, as well as offer popular shades from palettes that are used more often and run out faster.
Many plastic compacts and palettes can be produced with a custom color injection mold and finished with a custom color or metalized spray. The components can be further customized with the company’s logo and any additional artwork using silk screen or hot stamp printing.
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