Making Your Products Stand Out

In past times, packaging was simply a container that held a coveted product for consumers. But today, packaging is key to closing a sale and gaining customers. Whether it be primary or secondary packaging, the usage of colors, fonts and designs is crucial to the creation process.

Understanding the vital role packaging plays in your product is important by connecting  a product with shoppers. However, with more money being spent on packaging and marketing, there is a need to establish criteria for effective packaging that will actually get your product from the shelves to consumers.

There are three key points to consider when selecting packaging:

• Be recognized – create your brand identity and make a visual association that you want people to have with your products or services

• Engage shoppers – evoke some kind of message that consumers will relate to and tap into their needs and desires
  

• Point-of-Difference – create a logo or design that represents what your company offers as it is the first impression of your brand identity; you can also focus on marketing a particular ingredient or service that is unique from your brand
  

 

Benefits of Airless Packaging

At SeaCliff Beauty Packaging, we praise our airless components. Airless bottles have been hailed for their evacuation capabilities of up to 100% of the product. The various style options available and smooth dispensing method intrigue consumers who are also attracted to innovative packaging, thus enhancing the consumer experience.

With airless packaging, there is no dip tube found in standard pumps or sprays, they normally feature a diaphragm that rises to evacuate the product.  As the diaphragm moves up the inside of the bottle, pulled up by the vacuum pressure, the product is evacuated.  Other airless containers use a bag filled with product inside a hard container, but the concept of evacuating nearly all the product is the same.  According to a few sources, this high percentage usage is a great selling point for packaging, as it generates less waste and is perceived to be “greener”.

Airless packaging also guarantees precise and repeatable doses in the same amount and it offers excellent product protection. Formulas/product inside of the packaging are never exposed to air, which allow it to remain free from any contamination and also helps to extend shelf life.

A Little History on Lip Gloss

Usually an introduction to makeup wear, the lip gloss was first created by makeup pioneer, Max Factor, in 1932. The lip gloss was made entirely for cinematic purposes enhancing the look of any actress on the screen (black and white then).

Today, lip gloss is one of the most common and most used cosmetic products on the market. It has transformed from basic, clear liquid to an array of shades, flavors and effects: frosted, glittered, metallic, long-lasting or plumping.

As with variety of lip gloss finishes, they may also be applied in many different ways. Some lip glosses come in cylindrical bottles, tubes or other innovative packaging components and are applied with rounded or angled applicator wands (doefoot) or a lip brush.  More solid lip glosses can be packaged in compacts or push-up tubes.

Cosmetic Packaging: Eyeshadow Compacts

Eye shadow color selections are like shoes, you can never have too many! From single shadow pots to shadow palettes, eye shadow packaging can be customized to your brand’s consumers.

If you are targeting makeup artists, a shadow palette with a wide range of colors and formulations may be their preference as they are working with clients on a daily basis. Because makeup artists go from photo shoots to makeup events, a large pallet with a variety of shades is most convenient to carry.

Palettes are also great for consumers that purchase cosmetics for personal use. It allows them to experiment and try out different color shades offered by your brand. The best palettes to choose contain a wide collection of colors, from neutrals to brighter shades in a blend of matte, shimmer and metallic finishes.

Single shadow pots are great for a brand just starting out with a few SKUs to sell individually before upgrading to palettes for their customers.

These single pots also allow brands to add new SKUs into their product line, such as exclusive seasonal colors, as well as offer popular shades from palettes that are used more often and run out faster.

Many plastic compacts and palettes can be produced with a custom color injection mold and finished with a custom color or metalized spray.  The components can be further customized with the company’s logo and any additional artwork using silk screen or hot stamp printing.

Spring 2013 Color Trends

Last year, Pantone’s Color of the Year spectacle ruled the world in cosmetics, and tangerine tango was one hot commodity. Beauty brands created a hue specifically for this announcement so it was an accumulating time before it named its premier shade for this year.Emerald was chosen as Pantone’s Color of the Year for 2013, describing it as;

“Lively. Radiant. Lush…A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”

According to GCI Magazine, the spring palette from Pantone has mixed together dynamic brights with novel neutrals to create a “harmonious balance” of colors for beauty. Due to the eco-friendly trend that continues to emerge, a natural overall look is buzzworthy with a pop of color around the eyes. “This allows for unique combinations that offer practicality and versatility, but at the same time, demand attention.” (source: GCI Magazine)

Source: Pantone

Cosmetic Applicators

Cosmetic application requires the right tools to create a flawless look! Whether you are offering makeup tools or need to determine the correct applicators for your brand packaging, our company offers a large selection to complete packaging for your products.

When determining what product and packaging to offer, it is also important to select a unique design that will set you apart from the competition or use a common applicator that consumers are already familiar with. You have to figure out your goals with your packaging in order to go forward with production.

SeaCliff Beauty Packaging offers a selection of makeup tools, eye liner applicators, lip gloss applicators and mascara brushes that can be customized to your packaging preferences. 

SeaCliff Beauty Expands Airless Selection with Controlled-Dispensing Jar

SeaCliff Beauty Packaging & Laboratories introduces a new addition to their airless dispensing jars. This 35g airless jar component features an advanced concept and technology to allow the consumer to control the flow of the dispensed product through an engineered dial inside of the component. The dial can be turned to three different dispensing flow options. The jar also features an inner mirror underneath the cap which consumers can use for easy touch-ups while on the go.

“The airless dispensing jar is an easy to use and consumer-driven component that can be used for many skin care and cosmetic products,” says Vonda Simon, Owner and CEO of SeaCliff Beauty Packaging. “Consumers will appreciate the dispensing options available to suit their personal beauty needs.”

The airless dispensing jar is made out of ABS, SAN and PP material and can be metalized or injection molded.  Custom decoration such as color spray, silkscreen and hot stamp printing is available as well.

Cosmetic Formula Feature: Mineral Soufflé Foundation

SeaCliff Beauty Laboratories introduces a mineral soufflé foundation that leaves the skin feeling smooth and looking flawless!

Our mineral souffle foundation is infused with Shea butter, allowing the skin to retain moisture while improving the skin tone. It’s airy texture provides full coverage for a flawless, airbrushed finish, at the same time evening out skin tone.

The mineral soufflé foundation can be best applied using SeaCliff Beauty’s unique Vibration Face Applicator, providing a smooth and even application onto the skin for a natural finish.

Owner and CEO of SeaCliff Beauty Packaging & Laboratories, Vonda Simon,  uses our mineral souffle foundation formula herself and of course, loves the texture and coverage it provides: “The mineral soufflé foundation formula is one that I have been using on myself for a while now…I love the feel and finish of the formula and know that beauty consumers will appreciate a light-weight formula with accomplished results.”

Our Cosmetic Stock Library

In 2007, SeaCliff Beauty became an industry leader by successfully adding an onsite laboratory and manufacturing facility in order to produce and offer stock and custom cosmetic formulas.  We have equipped an innovative R&D Laboratory within our 12,000 sq ft. facility and continue to develop and perfect our cosmetic formulas.

Our beauty laboratory provides new and innovative formulas for:

mineral foundation, mineral primer, mineral loose/pressed powder, concealer, gel liner, lip balm, lip gloss, lip plumper, brow wax, lipstick (sheer, cream and matte)

Made in the U.S.A, our cosmetic formulas feature true color, quality materials and a combination of natural and performance materials that can be accommodated to your color and scent preferences. With years of industry experience, SeaCliff Beauty’s technically knowledgeable team has the expertise to provide personalized solutions that surpass industry standards.

Valentine’s Day Packaging: Lip and Fragrance Components

It is no secret that packaging is the number one thing that catches a consumer’s eye when shopping for products. Design and concept is a message that brands work very closely with in order to market to the right customer and take everything into account, including holidays. Holidays are an essential season for brands to develop creative packaging and gift sets that can increase sales and attract new customers.

This week, Valentine’s Day will come and go but the gifts that most covet have been plastered in magazines, blogs and online sites labeled as “must haves” and “best gifts for him/her”.

So what type of packaging are consumers looking for during this Valentine’s season?

The obvious answer? Anything red or pink with white details such as lace, hearts or kisses. Whether it’s primary or secondary packaging, a product that has been designed specifically for this occasion will definitely stand out.

Fragrances are the top selling items during Valentine’s Day aside from flowers and chocolate. Packaging remains the same for the fragrances but it is the sets created by brands that makes it an easy and lovable gift option for consumers. According to this Beauty Packaging Magazine article, blush pink is a popular color for new women’s fragrances launching in 2013.

Valentine’s Day is most times focused more on the woman. Thus, it is no surprise to find cosmetic collections for your “sweetheart” that will give them a romantic makeover with her favorite products. From completely new collections to bundles of brand favorites, beauty brands can use this holiday to boost their sales and introduce new launches.