Secondary packaging is usually what gets thrown away by a consumer once a product is purchased. However, it is equally important as the main packaging, and often times, receives more attention from consumers and vendors. The most common examples of secondary packaging include cardboard cartons, cardboard boxes and cardboard/plastic crates.
Secondary packaging has two valuable factors:
1) Branding: the creation of secondary packaging can prove beneficial for marketing strategy sorrounding the actual product. It can be used for display purposes and to give consumers an understanding of what a product is to deliver. It can increase a consumer’s attention based on design and can attribute itself to the target market.
2) Logistics: secondary packaging can help avoid damage to the actual product through shipping and transporting. It is intended to protect not only the product, but also the primary packaging.
At SeaCliff Beauty,we offer a large selection of different packaging options from stock designs to custom designs to fit your vision and budget. We want to make your product launch to be as seamless as possible and help create the perfect collection that is both stylish and unique. We offer paper and textile bags as well as unit cartons.
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